As the song goes on, the sound takes a backseat to more fleshed-out production, but it remains the star of the show. That high-pitched intonation is the first voice we hear on the track, right before Kelly starts singing about loving and needing Nelly. I really had to go to rehab and sit in the room for 30 days and not hear that sound to get it out my system.”īy now you must be wondering why I haven’t mentioned arguably the most recognizable instance of the sound in a song: “ Dilemma” by Nelly and Kelly Rowland. “I had to stop using that shit,” he said. When I asked Young Mercy Beatz if he had placed the sound in any other songs, he explained that he had to retire it. “With the ‘Wat U Mean’ beat, it would've been still cool, but when I added that sound to it, that shit just amped it all the way up." “It’s something about that noise that brings a certain sound to the beat,” he said. Young Mercy Beatz explained that the sound wasn’t a necessity, but he was adamant that it enhanced his work. When I finally got a hold to it, I was using that sound in all of my beats.” Before then, nobody but Zaytoven had that sound-that’s what it seemed like to me. I didn't find that sound till probably about four years ago. I was trying to figure it out for the longest. “The first time I heard this shit was in one of Zaytoven’s beats a long time ago,” he said. It just started being something of a go-to sound for me. And then, after you use it once and you like it, you use it over and over again. I don’t even want to call it a sample-it's just a sound that I ended up using in a beat. I was making beats I was just looking for different lil’ sounds to put in the beat. “The first time me hearing it, it was in the keyboard,” he explained. One of the most recent examples of Zay’s use of the sound is Future’s “When I Think About It,” from BEASTMODE 2, released in July.ĭuring a phone conversation, Zaytoven explained his introduction to the sound. The sound has also made its way into plenty of drum kits made by producers, like Lewi V Beatz, who’s worked with G Herbo, and Zaytoven, whose history of using the sound goes back as far as a decade, on mixtape tracks by Gucci Mane and OJ da Juiceman. “In the case of the now-famous ‘Aaaah! 169’ sound, unfortunately we do not currently have access to these records,” McCabe wrote.īut that lack of knowledge hasn’t stopped Roland from programming the sound into recent keyboards and modules. Sadly, the company doesn’t know exactly who created the sound. But what the hell is it, exactly? Roland Corporation’s vice president of global marketing, Paul McCabe, explained via email that the M-DC1 synthesizer sound module was originally promoted as an instrument for dance music. “I think you can manipulate it a lot easier now.”Įasier is debatable, though the sound’s appearance is unquestionably more widespread in hip-hop today. Looking back on his early use of the sound versus how it’s used presently, Timbaland said he felt the contemporary usage was inspiring to see. I just knew I wanted it to feel like a celebration.” When I reached out to Timbaland, he said via email that Static came up with the concept. One of the earliest and most distinguishable examples of the sound being used on a record is Playa’s 1998 single " Cheers 2 U." Co-produced by Timbaland and the late Static Major, who was a part of Playa, the song literally would not have existed without that sound it’s used liberally throughout and serves as an integral part of the foundation. “Aaaah!” comes in the middle of a batch of similar sounds-it’s followed immediately by “ Ahoo Yell” and “ Oohh!!.” “Aaaah! (169)” was a “patch,” or sound, made for the machine-just one of over 250 different sounds for users to experiment with. Depending on how you choose to listen, it could either be an “Ohh!” or “Oww!” or “Aaaah!” The sound is referred to as “Aaaah! (169).” The reason? That’s the description and number of the sound on the place it originally appeared, the Roland M-DC1, a device introduced in 1995. It’s a pitched-up voice that is singing a short note almost operatically, for around a full second. It’s easier to just listen than it is to describe, so hit the YouTube embed below: It’s embedded in the work of some of the most influential producers of hip-hop’s past and present, from Timbaland to Zaytoven-and trust me when I say you’ll know the sound when you hear it. It appears seemingly at random, and yet sounds familiar every time it pops up. There’s a sound that you’ve heard countless times on songs throughout the years.
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